A brand system built to clarify complexity. TMG needed a system that could hold the group together while giving it’s divisions enough presence to stand alone. The identity had to make the group more powerful in market.
Client
TMG
Services
Creative Direction, Visual Identity, Design Direction, Guidelines
TMG needed a system that could hold the group together while giving TM Studio, TM Events, TM Experiences and TM Travel enough space to stand alone — creating a sharper, more premium brand architecture that helped drive growth in client conversion, inbound enquiries and pricing power.
A master brand and four sub-brands were developed across logo lockups, typography, colour palette, icon system, presentation decks, pitch materials, social templates, website direction and brand guidelines.
A shared asset palette and two-font system created cohesion across the group, while shifts in application gave each division enough individuality to operate with its own presence.
The result was a brand built for growth. The identity helped sharpen TMG’s premium perception, support stronger client conversion and inbound enquiries, increase pricing power and contribute to a scalable brand platform during a period of high growth, including three consecutive Fast Track 500 features.
