A launch built to land. Robinhood: Take Flight transformed a complex product announcement into a full-scale airport takeover at New York’s iconic TWA. Reaching 60M+ viewers globally and smashing viewership goals in 72 hours.
Client
Robinhood
Services
Creative Direction, Concept Development, Spatial Design, Experiential Production
Robinhood Air. A fictional airline built to carry the brand’s next chapter. Turning product education, investor confidence and customer ambition into one fully immersive narrative. A sharper, more cinematic and captivating benchmark for product storytelling.
The world was detailed. TSA-style entry, airline uniforms for staff, Solari board messaging, custom passport stamps, flight simulators and a branded Robinhood Market store gave Robinhood Air its texture — transforming the launch into a living brand environment.
The work scaled beyond the room. Viewership goals were smashed within 72 hours. The livestream reached 60M+ globally. Coverage landed across Reuters, Bloomberg, Barron’s and CNBC. A complex announcement became a clear expression of brand power.
