An award-winning launch built with cinematic restraint. Robinhood: To Catch a Token turned a tokenised product announcement into a flagship brand moment, coinciding with a 13% rise to a record-high share price.
Client
Robinhood
Services
Creative Direction, Concept Development, Spatial Design, Experiential Production
The concept came from the château itself. Its role in Hitchcock’s To Catch a Thief, its Riviera setting and its old-world material language became the frame for a new crypto product — creating tension between heritage and what’s next.
A cinematic opening trailer, stone-engraved way finding, topiary brand moments and a stage that framed the environment gave the launch a refined visual and narrative world.
The result was measured in reach, recognition and impact. The livestream reached 25M+ live viewers, the launch generated coverage across The Wall Street Journal, Bloomberg and CNBC, won Product Launch Event of the Year, and coincided with a 13% rise to a record-high share price.
